Monday, June 23, 2008

Sticky Sticky Bum Bum!

How imperial can times be! This very acclaimed author of recent times calls India unstoppable, we no more boycott foreign goods, instead we buy the company that makes them. We have changed our ways, we are no underdogs and the list goes on!
The emerging middle-class, booming IT, quite a few Cannes Lions, many acquisitions, few familiar Indian faces amongst the world billionaires, increasing number of Volkswagens and nissans on city roads made everyone feel India has arrived! (words stolen from a known adman’s recent statement) I felt the same only till I read an article on those ‘booming’ (note the single inverted commas) firms who cutcost (I’m using both words together because they are inseparable) by not providing toilet papers in the washrooms. NO TOILET PAPERS IN THE WASHROOMS!!! Shitty enough. So what, we have jets! Isn’t the provision of water enough for you, wait for another year they will start costcutting by only having washrooms and no water. Ask them and they say, don’t you know, how scarce water is, if you misuse it in the office washrooms you will have to take your kids to the museum to show them water. You work for the US process, can’t you learn some fuckin water saving methods from them, Indians will be Indians. Oh! Only because I work for a US process, I’ll need to learn to shit from them! So ultimately the situation becomes, more than half of the emerging middle class comes out of corporate washrooms with a sticky bums and a consequent weird walk. They might proudly flaunt their D&G pair of glares and Tommy watches but the fact remains the moment dollar goes down, it comes to their arses. Man, if it goes down further, the company will cutcost again and I’ll be kicked out. Watcha irony of the much talked about middle class... can’t even shit in peace. So this whole deal of becoming incredible to unstoppable comes to a shutdown the moment the book is closed. All comes to my mind is...Long Live the Revolution!